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Ensnaring Customers: Spiderweb Carnage Sale

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I’ll let Jeff Vogel, the man behind the Seattle-based RPG game company Spiderweb Software, do the talking:

Glorious October Carnage Sale!
In celebration of a fantastic year (releasing Avadon and putting out our first titles on Steam and the iPad), we are permanently lowering the prices of everything we sell by 20% or more! Even better, for the entire month of October, all of our products for Windows and Mac will be 10% off!


In his blog, Vogel also outlines his motivations for the change in the company’s overall pricing structure:

A LOT of money is being made by selling games for cheap.
So now , instead of selling our games for $25 or $28 (!!!), we’ll sell them for $20 or $15. I know this still seems like a lot, but I haven’t backed off on the key thing I’ve long said …
People Who Write Niche Games Can’t Charge a Dollar
. If you’re making a pretty, shiny, highly casual game with cartoon squirrels and you think you can find a million fans for it, go ahead. Charge a dollar. You’ll have to. But if you write games like mine? Low budget, old school, hardcore RPGs with lots of content? If I charged a dollar for it, I’d have to sell a copy to pretty much every interested human everywhere to have a chance of making money.

The end result of the price drop? Geneforge 1-3 go for 15% and 4-5 for $20; the same pricing structure applies to Avernum, too. Throw in the extra 10% October discount and you’re looking at some pretty cheap stuff. Avadon, now $20 on the website, is actually cheaper still on Steam right now, so you might want to take a look at that, if you’d like some extra DRM to go with your games!

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