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Gearbox defends in-game ads for Brothers In Arms

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Gearbox have been defending their decision to sign an in-game ad deal and have said that they "hate exploitive advertising that doesn't offer value to the gamer." They say that the in-game ads are great for the authenticity such as in Brothers in Arms: Hell's Highway and that it offers the benefits of increased budgets and the opportunity for out-of-game promotions.

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As long as it is relevant. Somehow I think a Viagra ad or something will pop up. Or, in the middle of battle, a billboard for the new 2008 Chevy Malibu. Brothers in Arms: Gatorade Edition!

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Thats the whole thing... Isn't this a world war 2 game? What could they possibly advertise that wouldnt look out of place

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