Sign in to follow this  

Apple Stocks Fall as Ipad Mini Reviews Appear

Recommended Posts

It's been a rough day on Wall Street so far for Apple, which has seen shares fall as much as 2.6% in morning trading.

Wednesday is the first day of trading since Apple Chief Executive Tim Cook announced a management shakeup that included the departures of John Browett, the head of retail operations, and Scott Forstall, who oversaw the company's widely panned Siri and Maps app products.

Shares fell as low as $588.20. At 11:45 a.m. Pacific time, they were at $600.95, down $3.05 or 0.5%.

Forstall, a longtime executive and protege of co-founder Steve Jobs, managed the iOS operating system that runs iPhone and iPad. But the 15-year Apple veteran was also responsible for replacing Google's popular Maps app with Apple's own homegrown version, which has been plagued by inaccurate information and other problems. Cook issued an apology shortly after Apple's Maps was released and, in a rare move, encouraged users to try alternatives offered by rivals.

Browett's ouster came just six months after he was hired to lead Apple's retail stores. The former CEO of British electronics chain Dixons took over for Ron Johnson, who helped create the look and feel of Apple stores and left to become CEO of JCPenney.

Browett's short stint with the company was reportedly shaky from the start. In August, he was forced to issue an apology and reverse course on a new store staffing plan, which was rumored to include hiring freezes and employee layoffs.

The management shakeup, Cook's biggest since becoming CEO last year, also brings new responsibilities for Jony Ive, Apple's design whiz; Eddy Cue, who runs Apple's online services; Bob Mansfield, who retired this year but is returning to focus on "future products"; and Craig Federighi, who is now in charge of the Mac operating system.

Separately, early reviews for Apple's long-awaited iPad mini have started to trickle out.

The 7.9-inch tablet computer, which begins shipping Friday, has largely received solid marks, although complaints about its non-retina display quality (the iPad mini features the same display as the iPad 2) and high price have kept it from receiving glowing reviews.


Share this post

Link to post
Share on other sites

But seriously, I still regret not taking the advice of my brother's old friend who was telling people to invest in Apple back in the 90s when they were barely staying afloat before the iPod.

Share this post

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this