I've always figured it was because you can have a gaming mag in England with a lot less circulation than you can in the states. Thus if you put together a 200+ page a month mag and get 2,000 readers in England you're probably making money or breaking even. While in the states 2,000 readers a month for a 200+ page mag would get it reduced to 100-less pages or canceled altogether. Smaller population/country/ and distribution chain means less costs involved. That's why game mags are still alive and well in Jolly ol' England but an endangered species in the states.