I am still trying to get a handle on the geographic distribution of this magazine.
In the earliest available issues (2001, 2002) there was a contact for Advertising Sales with a Calgary telephone number. By 2003, this was gone and the only advertising contact listed was in Toronto.
Almost all of the advertising was for new game releases (Ubisoft had multiple ads in every issue) and Blockbuster -- apparently the distribution partner. There was nothing for local/regional businesses, with the exception of a single ad for Microplay (which has only a very limited retail presence outside of Ontario).
Obviously this does not answer the question about how widely this title was distributed, but it supports the idea that it was largely limited to Ontario.
An article referenced in the first post states that:
Well, that effectively answers my distribution question. As noted, Microplay did not have a presence in Alberta, and EB Games did not open its first store in Edmonton until about 2004*. I never went to Blockbuster, so that would explain why I never saw this magazine BITD.
*They took over the space from a different video game retailer. My friends and I joked about the very long time that it took to convert the premises from a video game store to a different video game store.