There are only a very few games that I will accept advertising in, and only in particular circumstances. Sports games can have advertisements where they normally occur in real life, on a soccer jersey, or a sign in a baseball stadium. Racing games can have licensed cars and parts. I don't even like the sponsored segments to be in games. Unfortunately, I think some companies, such as EA, who seem to be more about money than fun games will make advertising an obtrusive part of the gaming scene any chance they can get.