But the number of ads in the current magazines are nowhere near enough to sustain them (save for maybe Game Informer). A healthy magazine will have almost 50% ads, something not even Game Informer can do. Even if a magazine has a 3 million subscription base, companies know that tens of millions will see their ads if they are online instead. As it stands, I am not sure that the readership and the number of ads are enough to sustain a print magazine alone, where it is printed in a handful of places and has distributed over more than 24 million square kilometers, without supplemented income from web ads and digital subscriptions which eliminate the printing and distribution costs.
I don't like it, but I can see the reasoning behind it.