It's a good read if you care about the Genesis/Mega Drive, but because it's so specific, I wouldn't really recommend it to people who don't care about the system. I AM ERROR, on the other hand, I'd highly recommend to anyone with an interest in video game history:
http://www.amazon.com/Am-Error-Nintendo-Computer-Entertainment/dp/0262028778?tag=duckduckgo-osx-20